Tag Archives: Facebook

E-com increase

E-commerce, social networking usage, online video viewing and online and mobile advertising all increased dramatically in 2010 after 2 years of depressed spending, according to ComScore’s annual whitepaper, U.S. Digital Year in Review. The year saw Facebook emerge as the … Continue reading

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Top 10 Social Networking Websites & Forums

Top 10 Social Networking Websites & Forums

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Author: Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, and Inge Geyskens  Executive Summary The growing sales of private labels pose significant challenges for national brands around the world. A major question is whether consumers continue to be willing to pay … Continue reading

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Full-Service Ad Agencies Now a Negative?

The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online … Continue reading

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Facebook ‘could become primary portal of choice’

Facebook’s planned introduction of an integrated messaging system could see the social networking site become the “primary portal of choice”, according to one expert, which could impact on brands’ creative and email marketing campaigns. Last week, the social media site’s … Continue reading

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