Tag Archives: Facebook

E-com increase

Posted on February 10, 2011 by tomk

E-commerce, social networking usage, online video viewing and online and mobile advertising all increased dramatically in 2010 after 2 years of depressed spending, according to ComScore’s annual whitepaper, U.S. Digital Year in Review. The year saw Facebook emerge as the … Continue reading →

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Top 10 Social Networking Websites & Forums

Posted on December 14, 2010 by tomk

Top 10 Social Networking Websites & Forums

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Posted on November 28, 2010 by tomk

Author: Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, and Inge Geyskens  Executive Summary The growing sales of private labels pose significant challenges for national brands around the world. A major question is whether consumers continue to be willing to pay … Continue reading →

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Full-Service Ad Agencies Now a Negative?

Posted on November 23, 2010 by tomk

The year is almost over, and as I sit back and reflect on marketing days gone by, there’s one trend in 2010 that sticks out like a sore thumb: Full-service advertising agencies have become somewhat obsolete and boutique, specialized online … Continue reading →

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Facebook ‘could become primary portal of choice’

Posted on November 22, 2010 by tomk

Facebook’s planned introduction of an integrated messaging system could see the social networking site become the “primary portal of choice”, according to one expert, which could impact on brands’ creative and email marketing campaigns. Last week, the social media site’s … Continue reading →

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