It is no surprise that email marketing continues its decline. Inboxes are cluttered with spam messages, people are spending less time on their home computers and email frequency from businesses is increasing. Since 2007 open rates have declined 2.8% to only 11.2% of emails being sent actually being opened. Compare this to text message marketing in which 95% of messages are opened. If you are engaging in email marketing with diminished returns, you are not alone.
A report by MailerMailer stated reasons of cluttered inboxes, anti phishing campaigns by email providers that stop links from going live. This is not an issue with text marketing as customer spam in their text inbox is almost non-existent and your message is not competing with dozens of other offers. They also noted that 90% of opens happen with the first 3 days. For a business that needs immediate sales, email won’t be your answer. Text marketing offers sent to your subscriber’s phone have a 95% open rate within 15 minutes. If you need sales today, text message marketing is your answer.
If you have tried email marketing without success, it is probably not your fault. This marketing medium has been in decline as customers and businesses turn to text message marketing to get true results.