Philadelphia Business Journal – by Peter Van Allen
New Jersey advertising agencies are turning to a man known as “the infomercial king” to promote themselves.
“Choose Jersey Talent” is a six-week campaign being promoted by the New Jersey Advertising Club, with media companies donating some $500,000 worth of advertising space.
The campaign will use the talents of A.J. Khubani, CEO and founder of Fairfield, N.J.-based TeleBrands Corp., a direct response firm that developed “As Seen on TV” marketing, as spokesman for the campaign.
The hope is to “highlight the breadth and scope of New Jersey’s advertising agencies, talent pool and media,” as well as the industry’s impact on the economy. Gov. Chris Christie’s statewide “Choose New Jersey” campaign helped inspire the effort.
“This campaign is the most ambitious project our volunteer organization has run to date. Our members have banded together to focus attention on the huge talent pool of industry members and the importance of New Jersey’s media,” said Stu Bodow, president of the New Jersey Advertising Club and director of sales at Commerce Magazine. “One-third of the ad industry in New York and Philadelphia live and eventually work in New Jersey. Plus, you can’t buy these important markets without using New Jersey’s media.”
From now until Nov. 1, “Choose Jersey Talent” advertising will run on billboards, in newspapers and magazines, website banner ads and on broadcast venues.
Participating media companies are CBS Outdoor, Clear Channel Outdoor, Star-Ledger/Newhouse Newspapers, New Jersey Network, Commerce Magazine, New Jersey Law Journal, Jersey Journal and New Jersey Business Magazine.