E-commerce, social networking usage, online video viewing and online and mobile advertising all increased dramatically in 2010 after 2 years of depressed spending, according to ComScore’s annual whitepaper, U.S. Digital Year in Review. The year saw Facebook emerge as the #4 most visited web property, increasing its U.S. audience by 38% to 153.9 million visitors as of Dec. 2010.
Total U.S. e-commerce spending reached $227.6 billion in 2010, up 9% y/y with travel spending increasing by 6% to $85.2 billion and retail spending up 10% to $142.5 billion
9 out of every 10 U.S. internet users now visit a social networking site in a month, averaging more than 4 hours/month. Nearly 1 out of every 8 minutes online is spent on Facebook
The U.S. core search market grew 12% overall in 2010, driven by a 4% increase in unique searchers and an 8% increase in the number of search queries per searcher
U.S. Internet users received a total of 4.9 trillion display ads in 2010 with display ad impressions growing 23% in Dec. 2010 vs. Dec. 2009. Social networking sites now account for more than one-third of all display ad impressions
The average American spent more than 14 hours watching online video in Dec. 2010 (up 12% y/y) and streamed a record 201 videos (an 8% increase)